506. Marketing Q&A Marathon 1

On this episode, Nellie starts a Marketing Q&A Marathon 3 episode series. Nellie, a seasoned marketer with nearly 20 years of experience, addressed various questions from the audience. Key points included the importance of brand partnerships, particularly citing Wicked's success. Nellie emphasizes leveraging both Facebook and Instagram due to their integration, recommending to focus on platforms where one feels most comfortable. Content strategy was discussed, highlighting the importance of video content and a balance between static posts and videos. Nellie also shares insights on the mini launch method, the value of giveaways, and the effectiveness of both short and long-form content, suggesting starting with short-form to test and then repurposing successful content for longer-term strategies.

We will touch on:

• Marketing Marathon Introduction
• Facebook vs. Instagram: Which is Better?
• Content Creation Strategy
• Content Planning and Scheduling
• Mini Launch Method and Giveaways
• Long-Form vs. Short-Form Content
• Energy and Strategy in Marketing
• Final Thoughts and Next Steps

Let's Take Some Action:

• Explore Nellie's mini-launch method course.
• Repurpose successful short-form content into longer-form content like YouTube videos or blog posts.

 This episode is sponsored by Kristen Rourke with Busy Mom Bod. Check her out on social media and her amazing programs!!
Busy Mom Bod: https://stan.store/busymombod

Transcript

Unknown: 1:24

Hello, I'm so excited to do a marketing marathon. I have almost 20 years of marketing experience, and I love marketing, so we're gonna do a multi video series on this, because hashtag children, hashtag it's a lot of information, and there are a lot of questions that we have from so many amazing humans. So I've got my laptop propped up ready to go. I've actually not read the questions because I wanted them to be real and raw and authentic and not scripted or, you know, like, what I think people want me to answer. Like, I just wanted to, like, be on the fly and answer, and I've got almost 20 years, so it's like, I don't need to, like, prepare, and I just wanted to just do something really raw and real. I also know so many people struggle with marketing, and is something I love, like it is something that is really hard for me to turn off, even outside of my business, like I am watching all the promotions with wicked, and I'm like, bravo, like a Bravo how they've done everything with wicked, all the brand deals, All the brand partnerships we talked about how important brand partnerships are. That's one of my top revenue streams that I am predicting for 2025 to be a big deal, and you get to get your slice of the pie. So if you have not watched that training, that free training, make sure you watch that. Because brand partnerships are very, very important, and brands want to do partnerships. Hello, wicked, right? And wicked is wicked is only part one, which I think is so smart, and they have so much that they're doing around the movie that is taking the entertainment industry to a whole another level, like it's genius. It's so genius. So with that being said, enough about wicked and let's get to your burning marketing questions. I looked at our list. We have almost 150 questions, so obviously I'm not going to do them all in one video, so we're going to see how many we can get done in this video, and then you can always come back for more in the other videos. So, and if you have a question that is not asked, then feel free to send me a DM and ask your question. We love to like compile these. So these are legit people from wealthy mama movement world asking these questions. These are not questions I found from random people on the internet like these are people in our community with these specific questions. And so I'm just happy to help, and I love to help, and just take my brain. Take my brain. Okay, so give me a hashtag, live hashtag, replay. Sharing is caring. So share out. I want to give a shout out on that note to Kristen Roark, with busy mom BOD, she is very involved in The Wealthy Mama Movement and with Mama in general, she is on a mission to help women feel amazing in their mom bodies and love their life, love the Energy they're creating. I know she's helped so many people in our community and maybe your next she's got tons of free resources and amazing email, uh, amazing emails that she sends out. She's got a toothbrush squat challenge like she is one of the best humans in this entire world, and I'm just grateful to call her a friend and a sponsor of the podcast. So Kristen Roark, with busy mom BOD and thank you. Thank you. Thank you. I love you so much. Alright, Kristen, we've got a lot of questions to answer. I think we can do it. Alright. So busy mom BOD, let's go alright. So the first question was actually not on this list, but someone just asked it to me, so we'll just go ahead and mentally cross that one off. So someone asked me the question, Facebook versus Instagram, like, which one is a better use of their time? So the answer here is tricky, because people are winning on both platforms. Facebook Well, technically, meta owns Instagram, so they do compliment each other. So my theory is, how can you leverage both without creating more work for yourself so that you can, you know, reach more people? So there's a lot of integrations with Facebook and Instagram, since they're owned by the same company, which is great, like my stories, for example, go to both Facebook and Instagram. Work smarter, not harder. You can have all of your posts automatically go to Facebook and Instagram. So if you're willing to just click a button and. Integrate them. I think that that can be a really great use of your time. Now, with that being said, there's still ways to go deeper on one of the platforms, whether it's Facebook or Instagram, and it is a personal choice. I made the conscious effort to go deeper on Facebook. It's where I feel the most comfortable. I love Facebook groups. I love that you can see when people's birthdays are. I'm just I'm a Facebook girly. And I honestly feel Hi, Dee. Dee's one of my favorite Facebook groups. Actually, she runs an amazing Facebook group. Feel free to tag your Facebook group. D, I honestly, legit have met the most amazing humans in her Facebook group, and she is just such a woman of faith and loves to collaborate. So just little shameless plug to D. So I personally love Facebook. I feel like an old granny when it comes to that, because people in my you know, content creator, influencer world. They're such pro Instagram, but I just have never really like vibed with Instagram, if I'm being super honest. So I'm going to be very biased when I answer that question, but I think it's important to choose where you feel comfortable. Like I just love Facebook. Most of our business comes from Facebook. I love hanging out personally on Facebook, so I think the most important thing that you can do is, where do you feel comfortable? And then how can you 10x your efforts, where you already feel comfortable? Okay, so many people are hopping on this must be a really, really important topic that people want support on. So yay for hopping on, and hopefully I can answer a lot of your questions. I legit. I'm making this a marathon series, because I could talk about marketing for 24 hours straight and not go pee someone just door, dash me some food, or I could take you to the bathroom with me. So when it comes to Facebook versus Instagram, my personal opinion, like I said, is go where you're comfortable, and 10x that have a strategy, connect with people, collaborate with people like really go deep. You're going to be so much more financially and emotionally and energetically, better off when you can go deeper than wider, in my opinion, then you can repurpose to the other platforms when you have time. But if you can get better results in half the amount of time and the energy, like, wouldn't you do that? And equally, you could run ads on Instagram, so that way you're still showing up on Instagram, but like, your actual, like organic reach your your time and energy is on a platform that like you enjoy, or vice versa. So they're like, I hate to say it, but there isn't a wrong answer. There's just the right answer for you. And also know that you can change your mind at any time, like, if you vibe with Facebook and then something changes. Guess what? That's the cool part about you being your own boss is you can change it equally. Remember, marketing takes about a 90 day turnaround, right? So it doesn't mean you immediately do something and you're going to, like, be a millionaire overnight. Could happen. You never know. We're not going to say that it won't happen and but not like, marketing is always about a 90 day turnaround, if not longer. Like, there's been people in my world that they're like, I've been following you for years, and then they just join the wealthy year mentorship, right? And they've been following me for years, so you're not always going to get the immediate validation. So that's why it's just so much better to energetically decide versus decide where you think you're going to, like, make a million dollars tonight, right? Like, be in it for the long haul. Like, Facebook is where I just love to hang out. So it's easy. It's easier for me, right as where, when I was trying to make Instagram work so much, it felt so hard and painful, and that's what we like. We don't want most things to feel hard, am I? Right? Ladies, there's only a few things. Okay? So that was a question that I got literally just yesterday, so I figured I would start with that one. Okay, so now let's go into the list of questions. I'm gonna highlight them in yellow once I answer them, so that way I don't forget that's just more of a mental note that I'm saying. Okay, so first question, How often did you post when you started out? And what percentage was static, verse, video. So when I first started off as a entrepreneur, there was not Facebook, so the answer is zero. Now, with that being said, I remember the day that I opened up my Facebook account. I also remember the day because I opened up a Facebook. Account before I had a business, obviously. And then I remember the day that I opened up my Facebook account for the nonprofit organization that I started that was like, my first taste of, you know, being a I like to call a social entrepreneur. Like, I'm, like, wanting to create impact. And so I remember that day so clearly. And I was like, I also remember, like, as our numbers started climbing, I was like, if every, if every person would give $1 right? Because I think we had, like, 1000 people following us. I was like, if every person gave$1 like, wouldn't that be so cool, right? So when I first started off, we'll just go, when I first opened up the business account for the nonprofit organization, barely, barely any it was still so new. Now, when you fast forward to when I opened up a business account for my online business, we'll also talk about that. So when I opened up, well, I honestly just started promoting on my personal profile. I'm looking up in the air like my like, brain is going to, like, remember, remember, there's nothing over here. Um, so when I first started promoting on my profile about, like, you know, buy this, do that type of thing. It there was no rhyme or reason, because it was also like a super chill side hustle, like there wasn't this immediate pressure of producing. I just honestly started naturally sharing my fitness journey. That's really like how I started in the online space. And so it wasn't like this on Tuesdays. We post this on Wednesdays, we post this. I was just literally sharing me working out, sharing what I was eating. I honestly still do this, that same strategy. I'm just sharing who I am, sharing my knowledge, sharing my my love, sharing what I love from a product standpoint, sharing my my my family, right, like at least a little bit of them, just sharing my energy, right? And so to me, the most authentic, real, raw content always does the best. With that being said, having a cadence can be super helpful, I will say. Because the question asked, static versus video, what would you and all of these questions I know are so good, even though I didn't look at them like the team told me, they're so good, they're so specific too, which I love. Like, these are not just like, surface level questions. What would you recommend now versus then video so that is the thing. Throughout my whole career, nonprofit to online business, I have done news interviews. I've done let Facebook Lives, recorded videos, reels, stories, any type of video content now and all the way till right now. No matter what type it is, short or long, you know, medium, whatever it may be, edited live, it doesn't matter. Video, Video, Video, Video, Video, if you're a product based business, video, if you're a coach or mentor, absolutely. Video, if you are a digital creator, content creator, duh, video, right? Like, every type of business, the the interactiveness of video, like it's it's TV, right? When you really think about it, like there used to be channel after channel that you could go through right back. I mean, they still have it, but it's so different now they're streaming right and so social media has is like, everyone's new streaming. It's their new TV. They're looking to laugh, they're looking to learn, they're looking to connect. And so I believe video is the fastest way to go from somebody being totally unaware of who you are to opening up their wallet and be like, I want to be a part of what you're doing, or I want to learn from you, or I want to buy that product. Video, it just feels so immersive. It feels like you're sitting like, I'm literally sitting in a chair, right, talking to you, looking into the camera. You probably feel like we're just having a girl conversation about marketing, and we're just sitting, you know, chit chatting, right? Can you imagine if I would type up all these questions and answer them like, there's, there's a small percentage of people that would love that type of content, like a very, very small percentage people love to be, I mean this in the best way possible. They love to be spoon fed, right where you can just sit or walk on the treadmill or drive and listen to me. It's less. Effort, right? If someone's demoing a product, you can actually like, see it in real time, as if you're right across from them. So hands down, video, video, video, like, all day, every day. I don't think that will ever change. Now, does static posts have a time and place? Yes, because not everyone's going to take the time, especially if they're new to your world, to spend 510, 20, you know, minutes or an hour. So static posts still are very, very important. I think having a good blend of both is the secret sauce, to be honest. Like I love to do, you know, a rotation. I'm not to the point where I'm like, Okay, I did a static post. Now I've got to do a video. I don't do that, but I do. I am conscious of making sure I have a good variety, and I'm using all the tools of the social media platform, because social media platforms want you to use all of their tools, and when you're utilizing all the different types of tools that platform, goes, Wow, they're really serious about what they're doing. People are watching. People are paying attention. They're gonna favor your content more. The more you show up, right? The more you use all the tools of the the platform, right? Like to be the best you've got to you've got to do your best and and really utilize the the resources that you have available, especially on social media platforms. Okay? So to me, it's just more of an energy thing. It's a vibe thing, and that's what I did at the beginning, and that's still what I do. I make sure that we always have content in the pipeline, but the most real, raw, authentic, unfiltered from the heart content. It never goes out of style, and it never will. And when you pair that with a video, it's like the best. It's the best. And everyone has it within themselves, and you get to put your spin on it and your flavor on it, like some of my old content when I was working out, like, it's so cringy, but it worked like, and I had the most small following ever, and I made sales, but it was so quirky, it was so silly. It was so awkward. Like, I remember there was one workout that I did that I stopped working out and I did, like, the hitch, like, q tip thing. And I'm like, if I found that now, I'd be like, Oh my gosh, did you just really do that? Did you just really do that? But guess what? I was just being myself. It wasn't like, oh my gosh, let me be a dork and do this and like, hope and pray that I get sales from it. You've got to, like, you've got to detach from you as a human, and sales, you as a human, are important, and sales are important, but when we try to keep them together, always together at the same exact time this is when you lose being authentic, and you're trying to, like, push money, and then you lose yourself, and you're really unhappy, especially in your marketing or vice versa. You're being, like, super authentic, and then like, money isn't like, you're not, like, focusing on it. So they're both still important. We want a good balance of making sure you're a business owner, right? Like every day when target opens their doors, they're there to make money, right? But we can do it with love. We can do it with being ethical. We can do it with happiness. We can do it with excitement, right? So it like sales aren't slimy. They don't have to be. You can be your most authentic self and make a lot of money. We just want them to co exist together side by side, versus, like, always having to be attached together and being, like, stressed about it, right? Like, like, when I'm just my authentic self, it works. It works all day, every day, and everyone gets to be their own true, authentic flavor of themselves. Like, I don't expect you to dance around and wear a bunch of pink and have a bunch of unicorns, like, that's authentic to me. Like that. That's just who I am. And equally, you get to be who you are, and that's how it's authentic, and that's how it works, right? It works because it's true to you. If it's not true to you, it's gonna feel a little off. Okay, so let's keep going. Someone asked, what platform do you use for content? And then, and then, in the parentheses, they put air table, Trello and Asana. Um, so I've done it all. Um, so we have a content bank of like, all of my old content in Trello, but I'm pretty much driving the front line on all of our content, all of our marketing. Um. Yeah, and so a lot of it lives in my brain, and I've just allowed there to be that beautiful balance of it's in my brain, and then they repurpose the team repurposes it and in Trello, so that way we can go back and use it later. But I, since it's so authentic to me, it's it's gotta start here, here and here, like the head and the heart, and then once I post it, then they can pull it. So most of what you see, I would say 90, 99.9% of what you see at least on Facebook, because Facebook's where everything starts. Is from me. It's either scheduled or posted immediately. So and I do all of my own scheduling, like the well, most of it so I don't use something to start. They just use something on the back end, if that makes sense. And that's been huge. I love a good paper planner to, like, map out, like, what are many launches? What do I want to talk about? How are we going to have fun with it? So I'm, like, very deep in the planning process. Like, even the Black Friday deals that you see, we all, like, we all were co working that together. I was like, I want to do a whole paradise vibe, like we should have recorded the behind the scenes. I get so involved in, like, the creative process, that I'm like, Oh my gosh, we should have recorded that. Like it was so fun from start to finish. We started our team meeting, I shared my vision, and we were all co working on it together, and we're just, we got it all done, from idea to it being live for somebody to buy within, I think, four or five hours. And there was three of us working together, and like, I my sleeves were rolled up, like, I'm a very hands on type of CEO, like, I'm not just sitting back doing nothing, like I try my very best to show as much behind the scenes as possible, like I'm in it to win it. Like, very, very involved. And I want to be I my business adds so much fulfillment to my life. Why would I not want to be involved? Like, I know almost everything going on in my business, and I know that there will be a time and a place where that won't happen, based on where we're going and how fast we're growing. But for now, like, I want to be as involved as I possibly can, and I know when to ask for help, and I know what I'm good at, and I the more I double down on what I'm good at, the better. Okay, so next one, do you have a plan in terms of Monday you post? Okay? I kind of already talked about this, so yes and no, we're always in some sort of mini launch okay. We utilize my own method called the mini launch method. So we're always in some sort of mini launch or mega launch. We're always doing a giveaway. There's always something happening. So I, instead of working on like Mondays, I post this. Tuesdays, I post this. I go with, what is the launch and what marketing is needed for the launch, and that might change mid launch, based on how it's going. And so I've just allowed it to be that process of working backwards, because if we're just posting to post, then why are we even doing it? I so all of the extra content like this right now is not a part of a mini launch. I want to do this. This feels good to me. These questions are questions that people have had, and I've been excited to answer them. And so there's some content that is just truly all about good will, like Good Will giving back, loving on our audience. So there's different types of content. Some content is the goal is to give back, to build trust, right? Some content is to convert. Some content is meant to to bring new people in. So one of the best things that I've learned in marketing is have one outcome per piece of content. And I'll take that even one step further. Who is the per like, Who are you trying to focus on? So have one person in mind, like one type of person and one outcome per piece of content. Why is this important? Because then you're able to measure, did the piece of content work or not, and then, how did it work? How did it not work? So we can tweak and modify it. Marketing doesn't have to be this big monster in the closet. Marketing gets to be fun. There are lots of different ways to acquire customers and clients. You get to find. The the marketing modalities that actually feel good to you, that align with your values, align with your energy, align with your goals, and then you you focus on those trying to do everything that everyone else is doing is a recipe for wasted time, wasted money, and it's really hard to measure results when you're trying to do everything right, when you can, like, really hone in on a handful of marketing modalities that just really you at least feel like are going to be worth your time, worth your money, worth your energy, then we're already set up for success From the very, very beginning. So I love to focus on, as a business owner, what are our many launches? Because that we give and ask in every mini launch, meaning, like we're giving something away and we're asking for something, and it's not contingent, right? Like we're giving for that energy. And then a part of the mini launch is, is also like, there's some sort of promotion going on, right? There's some sort of invitation that's paid, right? But they're, they're separate, if that makes sense. So it's not like you have to pay in order to, like, be a part of whatever giveaway is going on. Or it's not even always a giveaway. It's like a give back, but it's just all about the energy. So it's like giving and receiving is so, so important. If you don't know a lot about my mini launch method, please, please, please take the time to to do our mini launch. Course, it's $7 it's so good. I break down the whole strategy for you and how it can benefit your business. I like it is so good. It's so good for somebody that just wants a simplified strategy that is focused on organic first, then you can use the money launch strategy for paid ads like you truly could, which is great, but I would always recommend it being organic. First, okay. Number four, how often do you post freebies and give giveaways? What is the result of this strategy, if any? So I kind of already answered that. I told you. I didn't. I didn't look at these beforehand. Um, so we do a giveaway a lot, at least once a week, if not multiple times a week. It doesn't always have to be something paid, right? Like, meaning like something physical. You can do like printable PDFs. You can do giveaway of a call. You can do a virtual event, and you're giving away tickets, or whatever it may be. So the result is, first and foremost. I believe it's the right thing to do. You're earning. Not only are you earning trust with your audience, if there's a giveaway that's attached to like business, I equally think it's just important to give back like one of my top values is sharing the wealth like our audience helps us build. They are constantly tagging other people. They're constantly sharing our content. They're reaching out with feedback and ideas like this is truly a community, and I believe those are the best types of businesses, and so freebies and giveaways, I think whatever feels good to you, you should do, like the giving and the receiving energy has to be balanced. If you've never felt what it feels like to make$10,000 a month, go give it away. Doesn't have to be you write a check, but go give$10,000 worth of knowledge away. Go give $10,000 worth of calls away. Go give $10,000 worth of PDFs or a course that you would normally charge for, even if those people that that snag the giveaway don't turn into a customer. That's not the goal. The goal is for you to feel what it feels like to go give $10,000 worth, and then you're so much more energetically, uh, aligned with you receiving $10,000 and some people aren't for the energy. Woo, woo stuff. But what I say to what I always say to that is, have you tried it like? Would you be mad if you went and gave away $10,000 worth of knowledge or your time, or whatever it may be, and then three months later, you made$100,000 Have you tried it like? Can you show me the evidence that energy work does not work because, quite literally, I did our strategies today behind the scenes to clear energy, and it worked. And even if it's not always the immediate validation, I know that it's always working and it just all I have so much evidence of. Energy work, working that I'm just a full like a firm believer in it. And I think sometimes people knock it and they're like, oh that woo, woo stuff, that energy stuff doesn't work. And I'm like, I have never felt more in love in my business. I have never loved our, our like our who's in our world more. I've never loved myself more. And guess what's different? The energy that I am putting out into the world, the energy of how I'm taking care of myself, the energy of my home. Like it's huge. It's so huge. So I always love to say, like, I'm gonna, I'm an open I have an open mind if you're gonna knock energy work in business, like, prove to me that it doesn't work, like, give me enough evidence for me to even consider that it doesn't work. Because I do it with my clients all the time. I do it with myself all the time. I even do it with my kids. Like, energy is everything. Strategy is also important. It's 80% energy, 20% strategy, all day, every day. I think it's even higher than that, but that's like a good balance, 80% of what you're wanting to do, like a big goal. It's 80% energy, 20% strategy, all day, every day, until until further notice. Okay, all right, let's do one more for this part of the series. Do you think long form content performs better than short form they perform it depends. So what's your goal? If your goal is to make quick cash, then we won't focus on long form content. Yet. You should always first focus personally, I think on short term content, because short term content is how you're able to test okay, if something in short form content does really well imagine if you put it in some sort of long form content strategy, like Pinterest or like YouTube or like a blog post. So short form is great because you can get quicker results, right, whether it be somebody join your email list or that you're doing the many launch strategy and you do a short form piece of content and they're like, Yes, I'm interested, or yes, I want to buy. That's going to be your short form content, okay, then you can scoop up, right? What worked really, really well, and then duplicate that in a longer form content strategy. So I believe, personally, from a time saving standpoint, you're gonna be so much better off focusing on short term first, then we start doing the long term type of content second. And you can play with depending on if you have a team, team members, or if it's you alone. We would, you know, we would eventually want to do the long form content, but you would want to put some protocols in place so you don't forget to do it. It's easy to do. So m on our team. Most of her whole job is to do exactly that. She takes content and repurposes it to our YouTube, our podcast, eventually, our blog. Right? She's constantly like, I call her like my sweeper, like she's constantly coming into the short term pieces of content and looking at what she can scoop up, so that way we can get more bang for our buck. As far as the time like this right here will go on our podcast. It'll go on our YouTube, right we'll continue to repurpose it so it doesn't just get buried down. So I hope that's helpful. We've got more questions. I hope that you're loving this. Short firm equals background post. So short form is anything on a fast moving social media platform. So Facebook, Instagram, tik, Tok, all of these are going to be more short term, meaning like, once you post that, that post is going to last hours, if that, and then it gets pushed down as where on YouTube, YouTube is more searchable, right? So you could have a video that you made five years ago, somebody's looking for something, and they're going to that platform and they're searching, okay, if they're going on Google, your blog posts may come up, right? So when, when it's long form content, at least, how I'm interpreting them asking is, it's, it's going to it's going to perform longer. Now, if you're thinking like short pieces of content, then yes, that would be like a background post. But how I interpreted the question was, like short form versus long form, meaning like, how long can it last? Like short or long? So, so yeah, we'll end there, and then I'll come back for part two. That's a hopeful.