Passive Income for Mamas

370. Money Making Marketing Back To School Series Day 2

September 07, 2023 Nellie
Passive Income for Mamas
370. Money Making Marketing Back To School Series Day 2
Show Notes Transcript

And it's Day 2 of the Money Making Marketing series! This money making marketing series is to take the overwhelm away and get you making money!
Are you ready for more?

On this episode of the Wake Up & Be Wealthy Show, Nellie will be talking about why
you deserve and are are worthy of making money with your offers, and doing it in a way that feels good to you marketing on line, and also truly enjoying the process.

We will touch on:

  • How do you measure your success
  • The process of calls to action
  • How to make money on the internet
  • How to pre-sell 
  • Why "drinking your own kool-aid" is important

Be sure to come back and listen to the full 5-day Money Making Marketing Back To School Series!
Like & Subscribe so you don't miss any!


Good morning mama. It is time to wake up and be wealthy. It is time for you to become rich a week it is time for more ease, flow and fun for you. It is time to build a life and business, you are madly in love with it, it's time to unlock the wealth codes needed to build your business with your dedicated host, me, Nellie Corriveau Nellie Corriveau. I am the CEO and founder of the wealthy mama movement. And I want to officially welcome you to the wake up and be wealthy show. I am the master at sales and social media with over 17 years of experience, building brands in multiple industries, resulting in millions of dollars night as mentored countless women from starting their businesses all the way up to multi millionaires. I am here to be your go to mama to help you build an iconic brand that you are proud of, to create a massive passion and impact in the world. Without further ado, let's unlock today's episode. Enjoy. Welcome back, I hope you are vibing. So high from day one of the money making marketing back to school theories. Making sure that you are in a really good mindset is key like truly, truly, truly. And your reality could be just the same. But you're choosing to respond to it differently, right? Like, we can't always control everything that's happening. But we can always control our energy, our response, our perspective on everything. And again, we hold all the power this car, I don't know what you're doing. I'm assuming they're going straight on. I really is like a full moon here, as I'm recording. So now here, I'm going to kind of throw you for a curveball or a potential curveball. So it's kind of like a mindfuck in a way, because you can't just do marketing to make money. Because it starts to get the energy starts to get really wonky. Because like I said yesterday on the on the show, you start to put all of your worth in it and your validation. And you're like measuring all of your success based on the sale, right? But here's the little bit of a mindfuck I absolutely want you making money, right? And therefore in order to make money we've got to have offers. So how can we really make this not a mindfuck is embracing that you deserve, you are worthy of making money with your offers, and doing it in a way that feels good to you marketing on line, and also truly enjoying the process. Because when you enjoy the process, and like you're creating content, to serve, to inspire to educate, and you're just again, you're vibing so high through the process, then the sales become the icing on the cake and not the whole cake. So you start to measure more of your validation, right that instant gratification in your feelings around it because you could and this has happened to me so many times. I've done a Facebook Live, and I am just like, spur speaking from the soul, like shocking myself not even sure where everything's coming from. And do I absolutely make a call to action apps, the fucking Loli right? Call to Action and the tation make an offer it all means the same thing. It all it all leads to a potential client, customer student excetera. Right. And if we don't make that, that invitation make that offer. It truly is doing someone else a disservice. Like if you think about all the products and programs and events and people that have completely like bless your life. Even if you didn't know it, they were making an offer, right? They were inviting you. They were having you go through a customer journey. And of course you can do it in a very fun, playful, ethical way. And also we still get to do it. So how we start to like really get out of the mindfuck is enjoying the process. because then after you're done with that, like Facebook Live or that story or that real or that just like juicy post, you do get instant gratification, not by anyone else, but by you. Right? But you enjoying it right? And feeling so proud. And putting in your best effort. And taking up more space, right? becoming more confident, and practicing your craft, right? Like, there is so much before the money exchange that truly is so rich, and so rewarding and so amazing that then when the do when the do when the when the sales do come in, you're just like, oh my gosh, that's so awesome. Like, yay, like, just an added bonus. And it's not, oh my gosh, I'm forcing myself to do rails, I'm forcing myself to do stories I'm making offers, because, you know, Nellie said I had to and I hate this whole process. And I don't like if this doesn't work, then I'm gonna be homeless, right? Like, I'm not gonna be able to pay my mortgage, right? There's just so much Yuck, so much pressure, so much icky energy around the whole freaking process, that then you do really, truly start to go a little cray cray, because it's so wacky. And the only validation that you're banking on is the sales. So if they don't happen, you start to go a little, little cray cray, right? So that's why the mindset piece of this is so critical. And check in with yourself, right? Like you are human, I'm not going to pretend that like, oh my gosh, I just listened to this one podcast episode and I'm cured, right. But my goal here is to bring more awareness to it. So that way you can do something about it and continue to do something about it. This gets to feel good 100% of the time, and it still does feel good 100% of the time, even if you have moments where you're like, oh, this doesn't feel good, because you're so committed to choosing again, so quickly that it still feels good, right? 100% of the time, it's when we don't listen to that. And we continue to spiral and continue to only weigh the success on the sale, and sales, that it just doesn't feel great. And then we It just is it's a recipe for disaster. So now that we're feeling really good, and we're gonna continue to check in with ourselves, and make it feel so good. And like one question to always ask yourself, is how can this feel good, like what would feel good to me. And of course, we'll keep we'll continue to keep talking about that throughout this series. But like, that's one of my favorite questions. Also, like, sometimes you do have to, like, play around and experiment to see what you do enjoy. So you may not be a real person. And that's okay, you can still make all the money you desire, without doing rails. If you're not about the stories after you've tried them a couple of times, then let's try something else. Right? Like, there are plenty of people that only do Facebook lives and make a shit ton of money. There's some people that are exclusively on Instagram, and make a ton of money. So like, you can design this in a way that truly does align with your time, your energy, your personality, your creativity, everything. It is possible. So I do want to talk about offers today because without an offer, it's almost impossible to make money on the internet, right? Like, you just start to become the person that is going viral or is getting lots of views and comments and likes. But that doesn't like equate to your, your, your bank account, right? Like when we're working with our VIP clients. I really don't worry about those things because they're not what are going to impact my clients bottom line, like, can it be helpful? Absolutely. But again, it's not the end all be all and a lot of times when we're just focused on getting lots of views, then it becomes less about the message and then we're attracting people that are not potential buyers, right. Like I've had several posts where it may get a couple of likes and a couple of comments and I've made$30,000 Like I'm not even joking like and that hasn't like that's happened multiple times different like different numbers, but like that was one of my highest ones and it was so powerful and I almost didn't post it right. So when it comes to making offers, this is critical before we like put a ton a ton Have time and energy into your marketing like, obviously, yes, you can start to get your name out there start to build relationships, I do believe that is powerful. And also, we want to prioritize a money making offer for you that feels really good and serve certain population, because then your marketing really does get to revolve around the offer. Right? If you have something that you're offering to college students versus somebody that's offering something to moms, your offers look completely different. So therefore your audiences look completely different. And therefore, your marketing looks completely different. So it is important, before we invest a ton of time and energy, and resources into the marketing side that we're like crystal clear on like, we've got one, at least one super solid offer that feels in alignment with your time, your energy, your knowledge, your bandwidth, everything like it has to be, it gets to be full freaking alignment. And most importantly, what I work on with my clients is sell something that will quickly and easily get you to your your goal, right. So if you are working on leaving your job, if you are working on paying off debt, if you are saving for a big trip, or you want to pay for your kids, tuition, whatever it may be, we do want to make this emotional in the sense of understanding like what is the financial priority for you? Well, at least over the next six months, because I if you had a big goal of like, let's say, leaving your day job, the offer I'm going to suggest for you looks way different than somebody that's like, Yeah, I'm a stay at home mom, and I just want to like earn some extra cash on the side to to have some fun money, right? Both are still very amazing. But again, look very, very different. And so we just want to make sure we're taking the time to really understand your needs, your wants, your desires, how that fits in with an offer that aligns with your time, your skills and your resources. And your, your energetic bandwidth and your values, right? Like, this is what I work on with clients. So if you're like this is overwhelming, happy to help. Because it is overwhelming, it can be overwhelming. And it does matter. Like this is not something I would want you to like, just cross your fingers and hope and pray and like not have any strategy involved in this. Like this is probably one of the most important decisions like can we change it? Yes. But every time we change it, we are taking a few steps back because there's more deliverables, maybe the audience is a little bit different, the marketing is a little bit different. So I would much rather you go a little bit slower, if you will, to really get this feeling amazing. You can pre sell things, I do have some thoughts around that. So pre selling is tricky because we live in such an instant gratification world, that when people buy something, they like it, they're gonna buy it, and it's pre sold. Meaning they don't get anything when they put money down. They typically do want a really, really juicy deal. Right? Like, so if you have this amazing course idea, for example, but you don't want to record all of it, I do understand that and you want to pre sell it. Typically, I suggest to clients like okay, let's like get 10 people in there, like 50% off, you get some cash up front, you get feedback, you get testimonials, it can be a strategy now this is the thing that I will tell you that I wish somebody would have told me and that's like my whole goal on my podcast is to like really like share my voice. My experience my everything is when you pre sell something besides trips like if you if you're selling like a retreat, I think that that's a little bit of a different category because obviously there's always going to be a delay or an event. There are like certain strategies where you could like maybe like the trip is the end result or the end thing but they get something else before the trip to like Again, like tap into that instant gratification that so many people really do desire based on the world that we live in. It's just, it is what it is. And we can use it to our advantage. So the thing that I want to tell you is when we pre sell like a course, or a group coaching program, or a book, or, or anything else, based on my experience, I have been so fucking stressed. So under pressure, so exhausted that when you are a creator, that is the worst energy to be in, right, I have actually enjoyed more, where I am talking about something. So I'm kind of pre selling it, I'm pre, I'm pre selling it without getting financial commitments. But I'm building hype, I'm building excitement. I'm made even like get people on a waitlist. But when there's like financial binding happening, I just saw, it's a lot. It's overwhelming. It doesn't feel the greatest. And then I have sold something where it's the complete opposite where it's like, okay, I took the time to, you know, get it all organized and systematized which again, doesn't always align with your financial goals. So we do want to make sure like I, when I've done this, I've had other revenue coming in. So I have the the freedom to do that a little bit. So, we do want to make sure whatever we decide from an offer standpoint, like it does make sense for you. Because if you do, like, need money quicker, it may not make sense for you to wait, right? So we do want to like see like, Is there something you already have, like I always love going with, is there something we already have that we can either like, tweak or modify really quickly, or you feel like it's already in a good spot. And like let's start there. And that aligns with your, your goals and your priorities and all the things in between. and, or when you are selling like one on one spots to something, whether it be like a VIP day or a coaching package. That is like probably what I would suggest to most people is something like one on one that doesn't need a lot of prep work. Because you can go so fast, it's kind of like the best of both worlds. Once you have it mapped out, you've picked the price, you've picked the cadence, maybe you do a few like onboarding things before you launch. It doesn't take you a lot of time. And the the cool part is, the minute that that person on social media that is like vibing with you is like I'm in Let's go, they can immediately get started. Versus if it's a group program or a course and they've got to wait for other people, it can just kind of like it can rock the Mojo a little bit for everyone. So I typically do advise and every situation is so unique and different, which is why you know, you coming in as a VIP client, if you really like need that support and that feedback and that customization can be life changing, because every business and every business owner is so different. So like, I'm always giving you examples and like generalizing everything, but just like, again, please know that like, every, every business, and every business owner is just so different and unique. And that's, that's the beauty of like getting on a call with me is like let's figure this out. So, with that offer, we want to just sit with it and get really clear on it. I always tell my clients, you've got to drink your own Kool Aid first, like, you've got to look at this offer tangibly, or, you know if it's more service based or you're pre selling something but like, energetically or tangibly or both. You've got to look at this offer and be like, holy shit. This is like the bomb I love this. This is going to change lives. Again, just like enjoying your marketing. You got to be excited to sell the thing. And the price point gets to feel really good to write. It takes just as much energy to sell something that's$10 versus $10,000 and you would be surprised I actually have better luck selling high ticket versus low ticket it's it's so interesting to me. And so we just want to drink our own Kool Aid first and get so freakin excited and pumped up because that will speak volumes in your marketing that no Whoa, amount of VIP done for you. Marketing can ever, like change, because you're the one that's going to be on the sales calls, you're the one that's going to be in the DMS, right? Like, you got to be so, so freaking excited about this. And it can't just be about the money again, like, we're not going on social to market just for the money. And the offer can't just be about the money, like, I was on a client call a couple days ago, and I was just like, beaming, I was so like, a electric. Like, I couldn't I can't even describe the feeling I had, like, I could hear her breakthroughs. We were co creating, we were brainstorming, it was just like, a bomb session. And like that happens all day, every day in my world. And I freaking love it. It's like the biggest blessing. And again, like the icing on the cake that I happen to get paid for it, because that means I can do it more. Right. And like that was a big money block that I had to work through a while ago of like, I get to get paid for this because I am giving so much of my time and my energy and my my knowledge and my network and everything in between. That everyone's winning, right? Like, I am not robbing anyone, right? Everyone is choosing to be here and create their experience. And I'm right there with them. Okay, so we really want to go through this series and get super, super clear on what is that one offer? Of course, yes, I'm sure depending on where you're at, you may have multiple offers. But for this day, for this week, for this quarter, what is the main offer, and the beautiful part is when you're selling something, other people, they're smart, right? Like, they're gonna be like, hey, I really liked this, but I really need something else. And so don't be worried that oh my gosh, I don't want to pigeonhole myself. Because the right humans will always message you. And we can always make them something super special that maybe is not included if they need something else, or we can bundle them something together. So please, please, please don't have the fear of like, oh my gosh, if I only pick one offer, then like I'm not going to be able to help everyone or any, we get to work through that fear. So let's sum all of this up and give you homework because this is back to school, right? And this is fun homework, right? So I really want you to decide what that offer is and get it to the point where you're like, I am so fucking excited Nellie like, the price feels good. The actual like offer and the deliverables feel so juicy. It feels like it's really going to transform some lives and really create a result for somebody. It completely maximizes my time and my my energy and my resources like again, I want you coming back to the next session. Drinking your kool aid your offer Kool Aid more than you ever have before. So if we need to like completely throw everything that you've been doing out the window and start over, let's do that if we need to tweak or modify something or maybe you've been nervous to sell something, but it's really the thing that is the Kool Aid, let's work through that. Again, reach out to me let's talk happy to like talk about a session with you happy to talk about the IP with you, meaning we completely bring you in roll the red carpet out and provide this amazing VIP experience for you. Ongoing that is like nothing else that I've seen online. You get the coaching the mentoring, the the support the community, and then everything from there is customized to you whether that you want us doing your done for you marketing, VIP days, anything in between something that maybe I haven't thought of that you want and if it makes sense, I will offer it to you and we can make a plan together. So don't hesitate to reach out I will see you back tomorrow make it a good day is your head spinning? I hope you took so many notes and you feel so inspired. Time truly flies when you're learning about becoming wealthy a app. I hope you loved today's episode. That does it for us on the show. Don't forget every weekday we unlock a another juicy money making episode. So be sure to subscribe or follow where you're listening to this. And also don't forget if you haven't already to leave us a five star review on your podcast platform so we can take over the world together and share a takeaway on social media and tag me at the wealthy mama. We love doing Spontaneous prize prize giveaways. So don't forget to tag us with a takeaway, so we can reward you as being one of our biggest fans and listeners. Until next time, don't forget you are worthy of being wealthy and from everyone at the wealthy mama movement, we love you make it a great day.