On this episode of the Wake Up & Be Wealthy show, Nellie is talking about How to Shift Your Money Mindset - Day 3
We will touch on:
We hope you've enjoyed this episode, because you totally deserve it. We are hear cheering you on and hope to have you back tomorrow for another fresh and juicy episode! Don't forget to subscribe, follow and leave a five-star review wherever you are listening. Make it a great day!!
On this episode of the Wake Up & Be Wealthy show, Nellie is talking about How to Shift Your Money Mindset - Day 3
We will touch on:
We hope you've enjoyed this episode, because you totally deserve it. We are hear cheering you on and hope to have you back tomorrow for another fresh and juicy episode! Don't forget to subscribe, follow and leave a five-star review wherever you are listening. Make it a great day!!
Three, I'm so excited. Can you believe we're already on day three. So don't watch this video. If you haven't already done the work from day one. And two, everything that we're doing is very intentional. Its strategic, it's building on top of each other. And this is a huge day for your business. So I want to make sure you are in the right headspace. We've gotten some nagging tasks out of the way, we are starting to slay our money, stories that no longer serve us. So today is a huge day. Are you excited? Are you so ready, and so ready for you? This is a big, big day. So today is all about building a stronger foundation. So whether you're a new business, you've been in business for three years, five years, 10 years, no matter the amount of time, I always do believe we can build a stronger foundation, right? Typically, a house that is just being built today is going to be much stronger than a house that was built in the 80s. Right. And the beautiful part about that is we have better resources right now, right? There's stronger materials we know more about building right now. So if we can do if we can build a stronger foundation, today, we're going to absolutely pick that than a house that's been around for 80 years, of course, you could do renovations on the house. And that has been around since the 80s. So think about that. And I really want you to have that mindset with your business, no matter how old your business is, or young is really building that strong foundation. So there may be some renovating going on in your business, if you've been around for a while. And if not, this is the perfect time if you're a newer business to build that strong foundation. So let's dig right in, your first thing that I want you to do is to close your eyes. So make sure your eyes are closed, if it's safe. Obviously, if you're driving, please don't close your eyes. But I want you to close your eyes. And I want you to imagine it's five years from right now. So we're thinking about what it looks like five years from now. What do you see possible for your life and your business? Five years from now, and I just want you I'm just gonna give you the space to think about that for for one minute. What do you see possible? How do you feel? How big is your business? How many hours? Are you working? Or not working? Are you traveling? What's in your bank account? How do you feel? Do you feel excited? Do you feel motivated? What charities Are you donating to? How many kids do you have? Or no kids? Where do you live? What do you thinking is next for you and you for your business? If you could accomplish everything in five years, what would be next? So I want you to open up your eyes. Again, if you were not driving, open up your eyes and I want you to massively right, grab some fun pins, and just write words, locations, dollar amounts, feelings, thoughts, ideas, everything you can possibly possibly think of. I want you to write like a maniac. And what's so beautiful about this exercise is one idea will then create another idea like oh my gosh, I didn't think about that. I didn't think about that. I'm amazed every time I do this exercise, I think bigger, I get more excited. So I hope this won't be the last time you do this. But let's focus on this round of this exercise and get as much on here as possible. There's no wrong answer. There's no wrong way to do this, I just want you to give yourself some time and put some energy into this. And go ahead and pause me here. So you can do that. And then we're going to go ahead and continue. So pause. Welcome back. Awesome. So you were able to complete that. So let's keep on moving here. So in order for all of that to happen, I'm putting my sales hat on, we're going to need to create some sales. Right. So today is all about refocusing getting a ton of clarity around your sales. So that way you can be successful on purpose. How does that sound? Does that sound exciting to you? Perfect, you're in the right place. So for all of that to happen, I want you to put $1 amount on what that life is going to cost, right? You just had to put $1 amount on is it a million dollars? Is it $2 million? Is it $5 million? Is it a lower amount, right? I have tons of clients that are like I'm good with a smaller team or no team or $10,000 in revenue a year because I have whatever reason to do that. Right? Maybe they're staying home with their kids and that's good for them and that that feels amazing. So there's no wrong dollar amount. I just want you to think of what that dollar amount is going to be in order to get all of those things in order to make all of those things Reality. So think of that dollar amount. So five years from now I have produced, what dollar amount? So the total to create that for five years, what would that dollar amount be? So for essentially, if you're going to need $5 million, we've produced $5 million by year five, right? Then I want you to think about, okay, what would be the two year benchmark? So basically, we're having you reverse engineer this, if it was 5 million in two years, what would that be? Would it need to be 3 million in two years? So think through that, then you're going to do one year, then you're going to do six months, again, I'm having you do some math today, then I want you to think about 90 days. And then you're gonna think about 30 days from now. And that's really going to help you not feel so stressed, right? If we hear $5 million, we're like, how the heck am I going to do that. But if you hear $10,000, and the next 30 days, that can still feel scary, but it's like, I can do I can work, I can work towards that, right? We can we can die trying. So think about how we can reverse engineer that. So you're going to do some math. And then I want you to think of what are the top 10 ways you could generate that five year target? So what would you need to do? What are 10 ways that you could generate that five year target, right, because a goal of $5 million, you're gonna have to have different ways to generate that amount versus somebody that wants$10,000, this strategy looks different is what I'm trying to tell you. Right? With $10,000, we can do a lot of guerilla marketing, right, where it's very manual, like building relationships, but with $5 million, you're gonna run out of time, right? We're gonna need higher ticket offers, we're going to need ads, we're going to need reoccurring revenue, we're probably going to need products and programs and services, we're going to have to be a little bit more well versed or we're going to have to have a volume of customers with one program, product or service. Okay, so I just really want you to put your strategy brain on and think about what are 10 ways that I could get to that five year target. So what I mean by that is, you can do revenue streams, but you can also think of marketing strategies. So you have a little bit flexibility here of thinking through that is it is it marketing, that you really need is it different revenue streams is a little bit of both. And we'll go more into your, into your offerings here in just a second. But I want you to think of your top 10 ways that you could generate leads to reach that target. Okay, so pause me again, do this work, get clear on that, because then we're going to go on to the next part. So the next part is creating your winning sales formula. And the best way to create it is to test it, right. So I want you in this moment, no matter how long you've been in business, I want you to think through what has worked in the past. And if you don't have that data, then I want you to think of you as a buyer, what has worked for you, you see an ad, you click on it, you read about the company, maybe you go search them somewhere else, and maybe they give you a coupon. And then you buy, right so as you as the buyer, if you know that works for you. That's a winning sales formula. So for example, if something that has worked for you, so for example, I'll share one of mine, and you can have multiple, but we're trying to get one that you can rinse and repeat. So one of mine is I do a Facebook Live, I invite people to a free challenge, it's very short, like three to five days, I give a ton of value. And then I pitch them on a paid offer. And then I follow up and then I continue to build and nurture the relationship. So that's one sales formula that has proven to work multiple times, not only for me, but other clients, right. So it's a very systematized formula that has worked multiple times. But I would have not known that if I didn't test it right and continue to test it continue to refine it. So the goal here is that we're getting a draft of a sales formula, and nine times out of 10, you have one and you just don't know it. So I want you to think of what has worked in the past and get that on paper. And if you can't think of anything, then I want you to put your buyer hat on and what has worked for you. And then the puzzle pieces will start to connect. If you're struggling here. Let me know I'd be happy to help you. But one of my favorite theories that I have learned from the 1 million followers is it's a hypothesis first, right? So what you're putting together is your best guess right? Then we're going to test and we're going to learn and then we're either going to pivot or repeat. So if it worked really well, we're going to keep doing it and if it didn't work so well. We're going to pivot we're going to think about hmm, did we not have enough ad money? Do we not talk about it enough? Do we not follow up enough? So you're really going to be that detective once you're doing your testing your sales formula and thinking through that, so that I put that at the bottom because I just I love that that framework of hypothesis, tests, learn, pivot, or repeat. So it's one of my favorites. So I wanted to share that with you. Okay, let's keep on moving here. I know today's a lot, but it's, it's going to be so helpful. So hang tight with me. All right, clear authors are key. A confused buyer does not buy, have you ever felt that way? Like I, the first time I went into forever 21 I was so overwhelmed, right? There's so much to buy from and, and the prices are great, but I'm like, holy crap. I don't know where to start. I don't know what to do. Things aren't very organized. And I leave a lot of times just feeling okay, I'm just gonna walk away, right? This is overwhelming. I don't like this feeling. Have you ever felt something similar? When you go to a store? And maybe you've seen an offer online? Or maybe you've been confused of like, Is this for me? Is this not for me, they're being kind of vague. So if you felt that way about another company, or a program, product or service, another person may feel that way with you. Even just a year ago, I felt like I was all over the place, helping and serving and supporting as many people as I could. But I didn't have very clear offers. And my sales reflected it. I've literally seen my sales after I've done this massive shift to really niche down to really focus on my who I'm supporting, and how I'm supporting them that my sales get that have increased over 108% in a year. 108%. Do you want 108%? Like, so it's so crazy, because for so long, I heard people saying niche down, get specific have a target audience, and I heard it time and time again, maybe you have to. So I'm hoping I can be your wake up call, I want you getting further faster. If the quicker you decide on this, the the faster you're gonna see results, but you have to stick to it. Because I also see this, I talk about this with people. And they're like, Yes, I get it. And then guess what, they start to get squirrel syndrome. And they're like, but I'm going to do this. And I'm going to do that. And I was that way too. So you've got to commit to this, okay? So give me like Raise your right hand that you're going to not only commit, but you're going to stay committed, right? It's like going to the gym, if you only go to the gym, once you're not gonna have a six pack, you've got to stay committed, right? Okay, so I explained offers, as if you are going to Starbucks, so tall, Grande, and venti, you can have more than that, but I'm going to explain why I teach it this way. So when you go to Starbucks, it's a little bit more expensive, right? They have a great brand, and they're very well known and very trusted. But when you look at the menu, and you think of hmm, I want to try something that I haven't already, typically, the psychology is that you're going to try a smaller size, less risk, right? Oh, I don't know if I'm gonna like it. So I'll just get a tall or a grande size, we then order it, we drink it, and we're like, oh my gosh, this is so good. Right? If that happens, we're going to just go on that side of things. This is so good. What do you do next, you tell other people about it, you post on social media, you then go back and order in a bigger size. So this is why I love to teach sales and your offers this way. Because a lot of times we have these high ticket offers, and then we're just expecting people to buy them. And the the typical mo with people is they want to know you like you and trust you to give you that much money. Now everyone has different buying behaviors and and, and patterns. But the majority want to go on a journey with you. Even if you're as well known as Starbucks, they want, they want to know that they're going to like it, and then they're going to want to come back for more. And that's when we would get them to the venti size. So each size matters for very specific reasons. So I want you to have a tall offer. That is a little bit lower ticket item, typically under$100, depending on your industry, but it's a lower ticket offer. So give me the description, give me the price. And then I want you to also think of how many you would need to sell to reach that five year target. So we're going back to that. So I want you to play with some numbers with all three of these offers, say how many what I need to get to the tall offer, which typically, your largest amount of people will be in that tall offer because then we need to funnel them through and the least amount are the high venti size because you're going to have it's a larger ticket, right? So not everyone's going to make it not everyone's going to want that. Okay, so you're going to tell me what that is, who this offer is perfect for. And then you're going to do the same for the Grande the Grande can be anywhere from 100 to$1,000. Typically, it can be more, but that's what I would suggest and then the venti is typically over $1,000. So this should this is your like mastermind, your course. This is a conference or retreat, something that's very high end Exclusive depending on your industry, and it's over $1,000, typically, okay, and especially if you're you're hot, if your five year target is large, we're going to need some high ticket offers, right? It's you can get to the faster when you have a high ticket offer, because we don't need as many people to reach that goal, right. So think about your top offer, think about your Grande, and then you're venting. And just to sum it up, the majority of your numbers will be like the volume will be at the tall offer, because I want you to think of it like a funnel, right? So then they'll trickle through, they'll go to the Grande, and then some of those will go to the venti. So take some time to think about that. We're almost to the end. Okay. So let's keep on moving so we can accomplish more and more, this is a big day. So if you need a pause this, I totally understand. But I'm going to go ahead and keep going. So now I want you to think of what that total amount of people is to reach your five year goal. So you're going to add up how many that you need to sell off the tall offer the Grande offer and the venti offer, and then I want you to put it on that line item. So how many total people do you need to reach that five year goal, and then you're going to write that on your hand right now. So mine actually washed off. So I need to do mine again. But I don't have a pen near me. But this is a number that you're gonna start manifesting, you're gonna start believing yourself. So my number is around, I think it's increased now. But it's 2000 is a good number for me, like I need to reach and sell 2000 people when I can do that, everything else becomes so much easier, right? Which when you think about how many people are on social media, there's billions of people on social media. So I also want you to think of it in that way. Because 2000 can feel very scary, right? But when you think of it, of how many people are on social media, for example, or how many people live in your city, typically, there's crazy amounts that live in your city. So when you think about it like that, it's like oh, my gosh, are in the world, right? So really think about it in that picture, because then it doesn't feel so scary. And when you write it on your hand, and you keep writing it on your hand, and keep writing it on your hand, you're gonna believe in it more and more, so I can't wait to see your hand and be able to celebrate you with that. So which offer would get you there the fastest. So is it the tall offer? Is that the Grande is it the venti. So it doesn't mean that the other ones aren't important, but which one would get you there? The fastest. So what I mean by this is if you had to sell 10 venti offers to reach that goal, that five year goal, that feels really doable versus selling 10,000 have a tall offer goal. So I want you to think of which one would get you there the fastest. We call this the domino offer, as it will make everything else easier. Right? So if we know this to be true, it's going to help everything else. So which one's going to get you there the fastest, it also may be a low ticket offer that is easy to sell. Right? So even though the volume is high, it's in quick, yes, right. If something's$10 $20, a lot of people can get to yes, very quickly. So also think about it in that aspect. So say, take some time to think about it. Or you may already have a high end network that you could make some phone calls, and then you could reach your goal. So you really need to think about where you're at in your business, what your offers are where your network would say yes. And that will really, really help. If you are still building your network, then I would suggest a lower ticket offer for this line item of what would get you there the fastest, it may not feel like it. But when we're building rapport with people, it's really, it's much easier to get them to yes for something under $100 than saying, Hey, I know you don't know me, but will you spend$10,000 with me? Perfect, right? That takes a lot of cultivation, trust building influence, all of those things, which is not impossible. So you just have to think about all of those factors. And then I want you to tell me, why? Why would this help everything else becomes so much easier. So give me that reason there. And we're going to keep on moving. So this is the fun part. If you're a step by step kind of girl like me, you're gonna love this, I want you to start thinking of every teeny tiny, small step you would need to take to get to that five year target. So I'm talking website, I'm talking ads, I'm talking hiring a virtual assistant. I'm building your trip wire. You may not even know what some of these words mean yet I didn't either a few years ago, and I had to google them. So maybe you need to go to a conference. Maybe you need to source some funding. So every little thing that is in your brain, you don't need to know everything. But get all of that out on paper, step by step by step. It doesn't have to be in the right order, but get it all out of like, okay, I'm going to need to do this. I'm going to need to do this. I'm going to need to grow a YouTube channel I'm going to need to to be interviewed on podcasts of other audiences to be able to expand my audience. So I just want you to be, again, a maniac on a mission and think through, what are all the things you would need to do to get to that goal. Okay, I gave you a ton of space, you don't have to use it all. Now, this is the exciting part. Are you ready? I want you to think of, if you could get there in one year, so you just brainstormed all of those things? Could you do it in a year? Just asking, just being curious, could you do it in a year, if you really tried, if you really pushed yourself if you were super vulnerable if you asked her for support. And most importantly, if you were very focused 365 days is a lot of time. And it's crazy to me, I was on a call with my coach. And I shared I have a vision of hitting seven figures. And I will not stop until I do. And I have a goal of hitting it in three to five years. And he looked at me and he was like, you could do that in one year. And I was like, what really? You think? Like, he saw something in me and believed in me and saw and called me out that I was playing it safe. I was playing it small. Because guess what, it's Parkinson's Law. If something if you tell yourself, it's going to take you three to five years to hit a seven figure goal, guess what, it's probably going to take you three to five years, maybe even longer to hit the goal. So what I've noticed when I've had this mind shift, right, see what I did there again, when I've had this mind shift of like, oh my gosh, could I hit it in one year? My decision making my strategy, everything has changed in my business? Everything with that small question that he asked me. So I am asking you, could you do it? And one year? Could you give it your all? Could you play your heart out and play such a big game? That you could even get halfway there? Right? It's not always about hitting the target. It's about working towards the target at a fast paced, right. So that's my question to you. I'm not looking for any right answer, I'm looking for your answer, and your passion and your determination. Because anything is possible. You are the only thing in your way of what you want. And you decide how fast you want it. It's up to you. And a lot of times, it's not going to take everything that you think it's going to take. So the more you're pushing in, the more you're leaning in, the more you're asking for support, and you're testing your sales winning formula, the more you're going to find out oh my gosh, right. It's a tipping point. I figured it out, I know what it is. And then we rinse and repeat, rinse and repeat, rinse and repeat. And before you know it, you've created this compound effect in your business that just massively grows your business. It happens with every single business and all different ways. It's the compound effect. It's being super consistent, and putting a lot of time and energy into something to be able to get the results that you want. So that's my question to you. And then I asked you, what is it going to require? If you tell me Yes, what is it going to require from you? Not watching TV, asking for help hiring a coach, being a part of a mastermind, like all of these things would help you get there. So I want you to think of not only the mindset, it would have you require but what do you need around you? Who do you need around you? What do you not do? What are you doing? So think of all of those things are what it's going to require from you. And I cannot wait to know you have your checklist. This was a lot today. So if you need extra time, do this put the time and energy into it, because it's going to build such a strong foundation. If you have any questions, let me know I'm here to support you. And I'm so excited for you. Alright, I'll see you back tomorrow.