On this episode of the Wake Up & Be Wealthy show, Nellie is joined by a fantastic panel of experts for a chat on How To Launch Better!
We will hear from:
Business Coach for Web Designers at https://webdesigneracademy.com
Sales Copywriter & Consultant | Founder of Wordy Mama 🤓 https://christanichols.com
Helping high-achieving, spiritually-curious women get in radically right relationship with themselves
https://linktr.ee/ngarritano
Business / Life Coach, helping entrepreneurs architect their life by design.
https://www.bartallanmiller.com/bart-miller46398005
Go from Overwhelmed to Outsourced. Work on Revenue Generating Activities & Grow Your Business!
bcohq.co
I empower women to step into their badassery
https://linktr.ee/rgoodwin
We will touch on:
We hope you've enjoyed this episode, because you totally deserve it. We are hear cheering you on and hope to have you back tomorrow for another fresh and juicy episode! Don't forget to subscribe, follow and leave a five-star review wherever you are listening. Make it a great day!!
On this episode of the Wake Up & Be Wealthy show, Nellie is joined by a fantastic panel of experts for a chat on How To Launch Better!
We will hear from:
Business Coach for Web Designers at https://webdesigneracademy.com
Sales Copywriter & Consultant | Founder of Wordy Mama 🤓 https://christanichols.com
Helping high-achieving, spiritually-curious women get in radically right relationship with themselves
https://linktr.ee/ngarritano
Business / Life Coach, helping entrepreneurs architect their life by design.
https://www.bartallanmiller.com/bart-miller46398005
Go from Overwhelmed to Outsourced. Work on Revenue Generating Activities & Grow Your Business!
bcohq.co
I empower women to step into their badassery
https://linktr.ee/rgoodwin
We will touch on:
We hope you've enjoyed this episode, because you totally deserve it. We are hear cheering you on and hope to have you back tomorrow for another fresh and juicy episode! Don't forget to subscribe, follow and leave a five-star review wherever you are listening. Make it a great day!!
Good morning mama. It is time to wake up and be wealthy. It is time for you to become rich a week it is time for more ease, flow and fun for you. It is time to build a life and business. You are madly in love with it. It's time to unlock the wealth codes needed to build your business with your dedicated host, me, Nellie Corriveau Corriveau. I am the CEO and founder of the wealthy mama movement, and I want to officially welcome you to the wake up and be wealthy show. I am the master at sales and social media with over 17 years of experience, building brands in multiple industries, resulting in millions of dollars night as mentored countless women from starting their businesses all the way up to multi millionaires. I am here to be your go to mama to help you build an iconic brand that you are proud of to create a massive passion and impact in the world. Without further ado, let's unlock today's episode. Enjoy a beautiful morning. All right, well, welcome to our experts launch panel. Let's go ahead and do some introductions. These are some of my favorite people on the whole planet. So thank you for your time today. So let's go ahead and start with Shannon. Hi, everyone. My name is Shannon Mater and I see a familiar couple of familiar faces in the room there. I'm super excited to be here. I teach people how to DIY their websites. I started my business back in 2015. Setting up a free training to teach people how to DIY their website, build their email list all the things that transitioned into teaching people how to market the website after they built it. I teach web designers how to build profitable sustainable scalable web design businesses have a podcast called pep talks for side hustlers and talking about marketing launching tech. All the things just I love. I love talking about it. I'm an open book pick my brain. I'm so excited to be here Nelly. Thanks for Thanks for having me. Yeah. All right, Christa. My name is Christa Nichols. I am a sales conversion copywriter. So I write most of what I do is geared towards writing for launches, sales funnels, webinars, video scripts, email sequences that upsell and then ad copy to so I've been inside a lot, a lot, a lot, a lot of lunches for all dollar announced, and I could talk coffee all day. So let's go. Yay. And last but not least, the billion dollar cowboy. So my background is I've been in the internet marketing space for 15 years, I launched a lot of big schools, I still own the Robert Jones Beauty Academy. That company has been running for 15 years. And that's private label for every Paul Mitchell school nationwide. So I know just a little bit about makeup maybe just as much as you do. And that's been an exciting world. I've sold three other major schools and developed hundreds of schools online. I'm also in the E commerce space. We did 19 million in the camping space last year in E commerce. And we are in the top 1% of all Amazon sellers in that space. I also coach so I'm a CEO of a lot of people's businesses. Basically I'm the person they call and go through their businesses and help them scale and grow to the next that whole next level. So and I'm a team roper and a bodybuilder so I love to have fun. I'm not a fun hater. I probably enjoy spending time but I like to create a business that is not a job, but a business. And I hope that all of you create your your empires to where you can live the life that you want to live. For me. That's been the biggest thing I've done. I have a lot of people I'm around most of you probably know I'm in inner circle, one of Russell's best friends who spent a lot of time with Russell and those guys. And it's always Why aren't you bigger? Why aren't you bigger? And it's because I'm happy where I'm at. And sometimes you have to understand where that is. So you can be happy where you're at? Yes, we can always grow to a certain level and stress ourselves crazy, but be happy where you're at. And last but not least I am launching a brand new business. So if you're following me now, you'll still you'll see me scale this business. I put it out there to the universe and on social media. We will do over 15 million dollars in this business within less than a year. So when I start this, we just started it last week, we haven't even officially launched it, it will do 15 million plus. So if you want to watch that happen, feel free to watch it on social media, feel free to come and make that happen. So that's it. That's me in a nutshell. Let's rock this. Yes. All right, who has the first burning launch? Question? Yes. So just so they know who's in the room, if you do ask a question, just high level name, and then your business? Yes. So I'm Nicole guarantano. And I help coaches use their human design. And then I use on subconscious transformation techniques to help them attract their ideal clients. And so my question for all of you is like through each of your own zones of genius, what is the number one tip or trick you would have for us as we go into a six figure launch? It's a broad question. You have a specific part you're struggling with in that? Well, I think what I'm interested in is maybe what was the part that you each struggled with the most? And so that's maybe why that's your number one tip or trick? In launching what like launching my schools or launching stuff? Is that your question? Like specifically is back when maybe you were us? Yep. Baby entrepreneur? Yeah. We want to be you with the 15 million launched. And you can be that's what I really want you to know, you can do that tomorrow. If you look at if you go back to inner circle, I just want you to think about this. I don't know how much you know about that group. But if you don't yet it is something worth looking at. If you look at Kailyn pool, and for example, Lady boss, three years ago, she was sitting in your shoes, maybe four years now. Okay, if you go back and look at Alex or Mozi, four years ago, sit in your shoes. If you go look at Myron golden, believe it or not four years ago, sitting in your shoes, if you go back so I can name. So if you're willing to forget the stress of where you're at right now and understand the journey. So you know, you guys have heard this example a lot, but I'm going to use it again, you know, I may want to drive to New York from Idaho, doesn't mean that, you know, I'm going to know every step of the way. And what's going to happen along that path. I might have the map. But it doesn't mean I know that there's not going to be a turn or there's going to be a delay or there, I might get a flat tire. But at the end of the day, if I know I'm going to get to New York, if I know I'm gonna get the $15 million, guess what happens? Come hell or high water. I'm gonna get that. And if there's one thing that I can, you know, if you watch my journey in the bodybuilding space, I said in one year, I will win the sword and I'll win an overall competition. In one year, I made that known to the world and guess what happened. I won the sword I won the overall competition. I told everybody when I started team roping in one year, I'll win a saddle and it'll be in my house all my horse never done it before. It was in my house on on the stand. Second year, I said I'll rope for a million dollars. This year, I'm hoping for a million dollars in December in Las Vegas, I qualify. If you don't let these I'm going to teach you one thing. If you don't let those hold you accountable and the universe and state what you're going to do and go all in is going to happen. When you go all in and you let everybody know and you don't look back. That's one great thing about your leader right now. If I can edify Nellie and I've coached her for over a year now, she honestly goes all in you guys know this, she never looks back. And in a launch or in anything, you're gonna have hiccups. So if I can tell you one thing, just understand it isn't going to be exactly how you think it's going to be it never I wish it was and never is for me. Maybe it will be for you. But once you're in it, just embrace it. When things start to happen. Always remember, it happened for a reason and that something bigger is going to happen for you. So I'm gonna give you a quick example. And then I'll quit ranting here. But when I started my makeup school 15 years ago, it actually was called Sterling beauty. I shot it with another lady, whole different aspect. We were going after Disney characters. We were going to teach young girls how to be because she was she was the stage makeup artist for all the Disney characters. We got down to the very end, we had a contract where I own 75% of it. She owned 25% of it. She had never been online, and back then everything was hard coded, not like it is today. We didn't have the easy drag and drop funnel. Well, I get a call a week before we're going to launch. And unlike cool, we get there and her attorney and her sitting there. And I'm like, oh, what's going on? And she goes, Well, I don't have enough equity in this company. I said, Well, I've put 250,000 film that built everything. You know, you signed the contract, we have a contract. She goes well I want more equity. And I said well what are you gonna pay the money are we gonna get no it's just I know you're gonna make me famous. So therefore I want this. Well, I had no clue. At that point in time, this is all going to happen. And if I told you the backstory, I was broke as a joke. Okay. And so with that point that was a big deal. But what I did like it or not was I said, Where's the hard drive and I know our videographer was there, the other videographer, I got both hard drives, it was a cement floor, and I literally threw them on the ground and broke them in front of the attorney and her and said, you can go blank yourselves, both of you, you didn't have this, this business is over, and it's over right now. If you can't take your word and go any further, then you're not going to be in business with me. She just about passed out and died. Because everything she had worked on everything we'd worked on was gone and destroyed. And those two hard drives. And then I started over one week later, I found Robert, I networked into Robert, I flew to Dallas, and within one month had shot the Robert Jones Beauty Academy. And now that's made me multi multi millions of dollars. And if I would have been frustrated, upset if that had to happen, I would never be where I'm at today. So I just tell you that because it's not as easy as we think it is. And that's my rant. So go ahead somebody else. I don't that help. There you go. I was kind of thinking, well, while you were talking about, you know, my expertise is like the tech side, and you know, all of that all of that stuff and putting together offers. And I always tell people like it takes the exact same amount of time to set up a funnel for a $60 offer as it does to set one up for a$5,000 offer payment. So when you are like putting all and I'm like to write the like you have to write the same copy build the same things like the same, like there's no difference. So don't undervalue what you're bringing to the table. I think the biggest transition that I had was going from offering a course of programming online course that cost $600 The first time I launched it, and I thought, oh my gosh, nobody's ever gonna pay this much. It was so much work to put all of this together to transitioning to launching it for $5,000 and selling like multiple times more and having a$90,000 launch with with that. And in one month, like in one week, you know. And so it's just please don't undervalue what you bring to the table, the work that you put together is the same no matter what like it's literally changing the number in the backend of your system for the price, same amount of work, so don't undervalue it. Yeah, and if I could get if I could give you guys a new piece of advice, it's get really, really clear about the result that your thing gets. And we talked a lot about this this last week, Bart and I were at a conference and the level of success you have will be limited by the level of unclarity around the result that you're offering. So get really, really clear about the result they can expect. And know your audience super well. So I deal in words, but it's not just words, it's psychology, its emotion, its results. So the most successful launches I've ever seen are the ones done by people who know whose audiences know that they're there for them who show up every day, and give value and who deliver on what they promised. So if you have something that you're launching, make sure you've put some people through it, make sure that you've got those testimonials, make sure you have what it takes to prove your concept. So that you can give people that security and safety feeling in order to invest in you because without that, they will struggle to feel confident to buy the Cheesecake Factory going on. Sorry if I could send me a dream cheesecake. Thank you. I waiting for the delivery guy to come to my door dash where are you? Alright, so that's the next question. No, no, I mean, I'm happy to pick their brains. I love them. So can you give me a background on where everybody's at really quick? Where are you at your launches? And where are you at your businesses, each one of you give me give me a little perspective. We just go around the table quick, like five seconds. Just give me where you're at what's going on your business. Left my nine to five like two months ago and now full and this would be like my big first full launch. Awesome. What are you launching? So I'm launching a coaching program for coaches, where I'll use their human design and subconscious subconscious transformation techniques to help them attract their ideal client. Okay, all right, who's next Wednesday. So my It has basically been an expensive hobby up to this point. It's becoming my full time gig. I'm goal is to be a six figure launch. It's an inner circle for women who are tired of doing for everybody else, and are ready to get back to themselves. Okay. So I am a business systems coach and executive assistant on crack. So I am launching my VIP days and I'm having it steady, six to 8k months. So the nuts just with my one on one. So even just doing the VIP days will grow without having me have to do all of the work. What is it VIP day? What does that mean? So my team and I will come in and revamp all of their business systems based on what their needs are. Setting up funnels, pitching podcasts, organizing their email, whatever. It's a decade and a day. Yeah. All right. I'm making Clawson and I'm actually on a million dollar run right now with Nellie, I currently own a payroll company promotional company, just purchased a scrubs company, and I'm launching brandy, which is a brand strategy company and merging potentially in the next three weeks with a very large printing company as well. So that's what I do. So you're in the E commerce space. Kind of Yeah, essentially. Yes. Yeah, she's an econ. But she does a lot of local partnerships. So like, if you wanted your hats printed that you have she could fulfill that for you. Yeah. Yeah. All right, cool. Next, for me, I'm Brittany Dixon. I'm a system strategist and productivity coach. I'm at six figures already with one on one stuff but looking to scale that I have a program called hustle to flow where I teach business owner strategies systems and support them with group coaching. And just looking to scale that as well as do one on one stuff. So I'm Renee Goodwin, and I went through my own health journey and just recently competed in March I left my nine to five in March and launched the same week my coaching company and so right now I'm working on launching a I have a lot of one on one clients, but right now I'm launching a working on launching a group coaching program so that women kind of have that like Lincoln arms, and they don't feel like doing it alone together, or doing it alone. And so, you know, really working on teaching women the balance between you know, health and still being able to eat the cake at a party without feeling guilty. Awesome. Your arms look great, by the way. Yeah, it was amazing girl. Most definitely see the definition your arms. Oh. So all of you the one thing I hear from all of you, and now we can expand on this because we're not gonna have a lot of time. And I the reason I wanted to hear that is is because if you can't tell me that pitch in a really quick and make me want you right now like what your services are, then, you know, it's got it's got to be worked on a little bit. Some of you are like, you have a lot of technobabble right? So some of it I'm like, Whoa, that's like, that's deep. All right, you're gonna have to dumb these things down and be able to pitch it a lot, a lot clearer in my opinion. Also, you have improvement offers everything you offered me sounds like an improvement offer. So try to make it a unique Why is yours unique for me versus you're just improving what somebody else is selling. Every one of you said this is what it is. And this is what I'm expanding. That's that's only improving the offer. The difference between an 80,000 like 80 people buying and 800 people buying from you is the improvement offered versus the new vehicle. We want the new vehicle I want the Tesla I want the new iPad. So if you're not taking the time to give me the new iPad or the new Tesla, you're only an improvement offer. Okay, so improvement offers do fine, but that's just it, they do fine. Now if you also want to know the difference between what makes a million dollars and what makes a billion dollars, it's this. If it goes down the drain and up in smoke. You can become a billionaire. You understand that? If it goes down the drain and up and smoke, you can become a billionaire you very, very quickly, because it's recurring billing, right? It's anything continuity. So anything you can find with any of your businesses that Azure coaching and growing, you always want to look for an E commerce aspect that you can add to that, that goes down the drain and up and smoke. So that's why health coaches, a lot of fitness coaches, they shouldn't be making all their money on the front end, they should be making it on residual all the shit, they're selling people because that's exactly it, it creates shit. Right? It goes down the drain up and smoke. That's where they make themselves super wealthy. Okay, so those are just a couple of concepts to talk about. And maybe that'll give you some more questions that we can help you answer. So all this Be quiet, the other two are looking at me like Would you shut up? So no, I'm like, I'm, like I'm listening to I'm like, Tell me more. I'm just gonna say it's completely white. A few of you that were clear on your result, but I think half of you at least did not tell me at all, what result you are hoping that the person on the other end is going to get. And so if you stand in it in an elevator, say with somebody who asks you what you do, and you say, I coach coaches that doesn't tell them anything about how you could help them. So I would just challenge you all to think about in that short pitch, which, you know, undoubtedly, you're going to be giving it you're going to be putting in your social profile, you're going to be having a website, you have to think about making the result that you create for them clear, because the result is what sells it. Not the technical aspects of what you do. Yeah. I'm always I'm always like, it's not about you, it has nothing to do with you. It has nothing to do with like your, your story. I mean, that comes later. But it's all about like, the the transformation and the result that they get and how you get there doesn't matter when you're like it's just the it's just the this is what's possible for you. And both of you that talked about helping code like systems, like there was two of you that had systems for for people with systems. And I couldn't tell you the difference between the two of you gals like what your differences in your systems really work. It's just like we help create systems and help you well, okay, cool, but I'm your ideal client. Because I'm always I think systems are the most critical part of scaling a business. So and you do too, right but what what part of my business and what is the unique mechanism that you're using to make that happen? So that I want that VIP or that decade in the day because that that is going to blow me up because you got a mechanism that is like different than you know anybody else that I'm looking at that's gonna make you know James P Friel. You know, he's the Trello guy this that the other systems, but when you get into James, anyway, I just want to go rant, but just think about that. So they're taking what you got ladies bring on the questions. So um, I feel that the online help coach error area is a little oversaturated right now. What would be your best advice for me in order to stand out a specific subset of people find a niche group that you can get results for. So whether it's postpartum moms, or pre menopausal women, or people who are doing keto, or whatever find, find a very specific group and just serve the crap out of them because then you will become known as the person who the you know, the Keto whisperer or the the postnatal mom that you know, whatever, because as long as you stand out here, and try to market to everyone, you're sitting in the pool, that's all saturated already. You have to go and create a niche for yourself. That's not so saturated. Like it seems like you're going smaller. That it actually is opening up more doors for you because it speaks stronger to specific people. I would go back Natalie Hudson's career and what she did so Do you know who Natalie Hodson is? No, I don't. Okay, she'd be a good one for you to look. She was an inner circle. She was actually sponsored by bodybuilding bodybuilding.com. She was one of their main core athletes. She was on p90x When she peed her pants for the very first time live on cameras. They were filming. And she, yeah, she peed her pants and that was when she teamed up and built the pelvic floor program that she's made millions off of and now it's coaching and internet marketing. But what Crysta just told you is exactly right. You've got to find your tribe, your people, your avatar, and you've got to speak to them like no other. So for example, right now, my wife's doing her first bodybuilding competition. And if you go out there, and look, there's really, you know, there's nowhere that somebody's lined out the stripper shoes that you need to buy, there's no one that's lined out the bikini that you got to have, there's no one that's lined out the exact posing online so you can watch it all happen and how you're going to glue that thing to your you know what, so that it doesn't move and open while you're on stage. That you and I know that because I've been backstage, I've seen those girls, you know, right in the middle of their crotch balloon that stuck around so it doesn't move and making sure you know, I mean, I've seen it all I mean, but I'm telling you, there's nobody's got a program around it. If it fits your avatar, does that make sense? But and I'm being very, I'm being descriptive, because that's how detailed I'm talking. When you're talking to somebody like my wife right now in that category. It's like, this is the shoe you've got to have, this is the way your your ass is gonna look, this is the way and that's all the truth, you know that. And so my point is find your tribe, just like Krista said, yeah, and to add to that, like I teach web designers How to know how to build their businesses. And we it's the same exact thing, it's like you are not selling web design, you're selling a solution to a very specific type of person, whether that's a realtor, or a, you know, whatever, you're not a web designer, you're the one that's going to come in and solve this business problem for them. And that's what separates you from the person trying to charge 2000 For the person charging 20,000. And when you can be that specific, and you can speak in terms of like what Chris said, you can speak in terms of solutions. And you can get like Bart said, so specific on like, what their, what their problems are. And I would add to that, it's like you go out and find them. Like, don't wait for people to find find you. When you're that specific, you go out, you build those relationships, you connect with the people that are already serving them. And a lateral kind of way, you show up, you find them, oh, like serve them like crazy. And they'll tell all their friends about you. If you can meet, if you can create core relationships with the right people. They'll they'll do the work for you. Thank you 100% I love that you said go out and find out because that's huge. For my clients, I'm like, they're not just going to come find you. You have to go to the Facebook groups where they are you have to go to the online forums where you are where they are, you have to go to you know, fitness clubs where they are you have to go there and give value. And you know, help yourself stand out. But I also love what you said about the lateral relationships because that's huge. Who else does your target audience get served by make friends with those people? Because when their clients come to them and say, I need a fitness coach who understands bodybuilding, guess who comes to their mind? So I'm a copywriter, I make friends with funnel designers, and ad strategist all day long. Because when their clients come to them and say, Well, you said my copy is not working. What do I do? Like? Well, I know a copywriter, you know, so that lateral networking is super, super, super important. Yeah, I make friends with business coaches. I make friends with copywriters, photographers, brands, strategists, you know, all of those kinds of people, too. And then I'm like, Hey, how can I serve your audience? How can I show up? How what can I do to add value to your business? And, you know, you built you just spend time and that your relationships build exponentially. And that trust builds exponentially to. Shannon, can you talk about how you tell your people to make a list of 25 people? Yeah. Yeah, so I call it the top 25. And I'm like, make a list of 25 people podcasts, blogs, Instagram accounts, whatever, have these, like people who already have the audience that that you serve, but just like in a completely different capacity. And I'm always like, no audience like No, no audience is too small, right? So people are always like, Oh, I'm gonna go for like Marie Forleo in my space, you know, she's got like this huge audience and I'm gonna, you know, go there and try to get in front of her people. And I'm like, great work your way. They're awesome. Anything's possible. But what about the person that started their business last week and has 200 new followers? That's 200 people you don't know and you can build a relationship with that person. You guys can grow together. There's so many opportunities is that person and grows their audience in the following for you to continue to serve each other. And so like build these relationships with other people. I I talk about like, I call it the 111 method. I'm like, it's it's basically just being like a normal human person online. Like, hey, like, reach out to them, connect with them, get on their email list, reply to an email, ask them if they want to collaborate, like, show up, as if you're building like real relationships and don't just like spam their DMS or their inbox, although if you if you cut to the chase, and you have a really thoughtful pitch, you could make your way you could, you know, work your way in without doing that extra work. But yeah, just make a bunch of friends. Serve them, and it'll serve me really well. Next question. But chewing? Yeah, I was gonna ask Kristen, how she got into doing all this with the sales funnels and launches and everything like that. I didn't want to subject you to that. Could you repeat your question, please? How did you get into all of this? I know, we already heard how hard what his story is, what is your story. So I had a little at home business as a graphic designer and web designer for 15 years. And one day that business just basically just fell apart. So I joined a mastermind so that I could learn how to promote my business online, and discovered that there was a whole world in digital marketing that I had not even known existed, and that I didn't have to settle for business that I just kind of liked, okay, that I could go out and find something and learn skills to do something that I've loved. And so that's kind of how I got started about four years ago, I discovered that I had a knack for sales copywriting, within a Facebook ads agency where I started writing all their ads copy. And it just kind of grew from there. I've never been the kind of person that wants to sit in an office behind a desk. I've always wanted to be able to be home with my kids when they got home from school, and have the freedom to set my own schedule. And when I realized what was possible through online marketing, I knew that I had not even barely begun to tap my potential. And I felt sad, because I had spent, you know, 15 years in a business that that had just a really hard ceiling, you know. And so just that discovery of the potential to grow and have unlimited growth has been really great. That's kind of how I made my beginning was because I was pushed off a clip cliff and had to figure something else out. But it became like the biggest blessing the biggest professional blessing that I've ever had. Because I was forced to try new things and to learn new things. What about cheating? How did I get my start? Yeah, so I was working at a at a nonprofit, I was in an executive role there and in a marketing and in tech role, and I was not happy. It's like not a I'm not I'm not a follow the rules kind of person. And I was like, I'm, I'm over. I'm like 35 I'm done being told what to wear, when to be like this is sitting in pointless meetings. I'm over it. So I started a started a side hustle, doing web design on the side. And I was super, I did not know how to run a business of my own. I had no boundaries, like no nothing. And I think kind of like Krista said, I realized like there's a ceiling on this until I figured out how to take the ceiling off of it, which we'll talk about in a second. But I was like, I'm just going to teach people how to do it themselves. And I discovered Pat Flynn, affiliate marketing, all of that, and I'm like, I'm gonna create a totally free course. I'm gonna, it's gonna be all affiliate revenue, I'm gonna promote the hell out of this course and make all my money off the back end through the affiliate commissions. And did the work upfront to find the audience and then it just spread like wildfire. Like I don't even promote it anymore. It just it's a thing of its own. It brings in it's just, it's just like this thing that I'm like, oh, yeah, and I do that, but I don't actually do anything with it anymore. And that led me to try like, Oh, now it's time to launch a course. Right? So I made all the mistakes of not validating not testing. I was like, Oh, I just I know what to do next. I know what they need. They need to learn how to like build a funnel. They like it flopped, like I think I had like three, four or five things that really just didn't like work out and then I was like, Oh, hey, what if I just ask people what they want and build them build that for them. Ding ding ding you know after that ping from course to course trying to sell this thing that like that was the missing piece, right? And so I validated my offer and it started to sell crazy. Imagine that right? And so that's kind of all in the meantime, I, you know, built my business, quit my nine to five. My podcast is all about that. And then I had web designers creeping on me, like, how did she do that? How did she go from like one on one web design to this course, I want to make a course I want to do this. And so I started coaching web designers to like actually price sustainably, how to set boundaries with their clients how to how to make offers how to all of this stuff, and how to add scalable offers to their web design business, so that they weren't in the position where they're they reached an income ceiling. And so that's kind of that's kind of what led me here. And that's like, the, the big offer that I have is this web designer academy that I used to sell for $600. Like, it blows my mind, the fact that I'm even selling it for 5000. Right now, I was like, I had some limiting beliefs about that, like, by the end of the year, it's gonna be at least 10,000. And I spend literally three hours a week on this servicing this program the way that I have, because like Bart said, he's all about systems. This program was like, lives on systems, otherwise, I would not be able to, like scale it at the level that it is, it's scalable. And so, yeah, it's just, it's, it's growing. And, like, I guess that would be nobody asks, but I'm gonna tell you anyway, set up your coaching program so that they're sustainable for you. Because you will get to a point where you're maxed out on how you're servicing this, this program. And you don't want to trap yourself and not be able to have the fun life that bar is describing, which I'm kind of in this transition of extracting myself from the prison I created in my business, to start really living a fulfilling fun life and being able to serve all of my customers at a really high level. Want to start seeing or open? I don't Sure. We can make that camper. So she's ready. She got my four wheel like what do I need? I've got it all. You need a horse and be able to twist your rope. You gotta go. I don't have that. But I'm allowed to have horses on this property. So anything's possible. Awesome. Great story, by the way. Thank you. Like I get so like, trench and everything. This is listening to that. Yes, this is. This is like gold. So I have a quickie question for you. Is there a book that has drastically changed your business that you highly recommend? I know my my tribe loves books. So as long as give you two books that are game changers in I think number one is predictably irrational by Dan iron. Really? The if you're in marketing, and you haven't read that book? Yeah, exactly. Yeah, it is the number one marketing book that I will not coach you basically, unless you've been through that book. It is that important. So that's a good one. And then Psycho Cybernetics is another absolute must that I want people to go through to different types of things. But mindset is really, really crucial. But there's, I mean, I could give you a million but there was only two books that I was going to start you on. Predictably Irrational, be the number one and make sure you listen to it. Understanding what your offers are and what you're trying to create. Because it will create your offers for you. And so it's super super important. I also love mindset books because we can take the we can give you all the tactics and strategies and like lay out the plan for you. But if your mindsets messed up, you're not going to execute it. And so I think my two favorite books that really just kind of shifted what I thought was possible for me and how I was operating in my business. chil printer by Denise Duffield Thomas she talks about like turning everything you do into intellectual property that you can sell over and over again without you being present. So I mean, I know that's what you guys are here to do is to is to and the value of that like understanding the value of your intellectual property beyond just like, oh, I made this 37 and other digital products like, like really helping you buy into that. And then the other one was the middle finger project by ash, Amber Shea. Like just being like, an unapologetic woman in business, you know. And I think that like, we hope we are the only ones holding ourselves back. Like truly when. And it's basically just like I don't know, an anthem to just do life how you want to do it and stop worrying about what everybody else thinks about you. So good. So okay, so my, this one, for communicating with your target audiences. So this is a goldmine of how to communicate about your offer, in a way that's compelling to your audiences, especially if you're working your way towards doing webinars, or many webinars, this has a framework inside that is absolutely the ticket to success if you follow it. The other book that I would recommend is, and this one might come later, a little bit later for you guys, but the E Myth, because it helps you make the transitions from a baby business to an adolescent business, and then on to an adult scalable business. That's one that I am like, really diving deep into right now myself, because I am a technician, and I get stuck doing the work. And I love the work. But you have to also have a manager and visionary. So when you come up against that, like I only have so many manpower hours, and now I can't grow anymore. The E Myth is a great book to help you get to the next level to show you what you need to do and the people that you need to surround your self worth. And my dog just sat in my chair. We managed to pull out like they already over delivered already. But then they all gave you two books, and you gotta want to call that out since Okay, those are all really, really good book. So we have our books reading dialed in for the rest of the year. What else have a question? What's up? Yes, all of my next question. Do you have a question? Well, I was trying to decide if I was going to be able to talk or not. So I think my biggest question is probably around mindset. And when you did your first launch, how did you push through those roadblocks that you hit or the day that it wasn't working out? So well? How did you push through that? I look at it all as an experiment. Like truly like yes, you set your goals? Yes, you go big. Yes. You go all in? Yes, you believe that it's going to happen 1,000%. And it's your first time doing it. Everything is like I'm going to do this and see how it turns out. I'm going to do this and learn from it. I'm going to do this and get feedback from it. I'm not going to make this mean anything about me that I messed up, or that I'm stupid or that I'm wrong or that I'm not capable, or whatever. I'm like, This is data. It is all data. It is all I'm going to go all in. And I'm going to analyze later see what works, see what didn't work. And I'm never going to make it mean anything about me as a human. Yeah, absolutely. I would say that that 100% It's information. It's data. It's okay, I tried this. And now I'm going to try something else. My very first launch, I started running ads, and they completely tanked. Now, I used to be ad strategists. I'm good at ads. And it was terrible. So you know, I had that moment where I was like, Maybe I should just pitch the whole thing. Like, this isn't gonna work. But I'm just stubborn like that. But I'm like, No, we're gonna pivot. So I took a pause things for 40 hours rewrote the messaging for everything, turned it back on, and just being willing to pivot being willing to be like, Okay, I recognize that this is a fail, and I'm not going to take it lying down. And just just refusing to give up basically, because I'm too stubborn. But yeah, it's information. It's data. It's, it's not going to be perfect the first time. It's just not and that's okay. Nobody's is perfect the first time there's no such thing as a perfect launch. Really, I mean. Yeah, time, sorry. Yeah, mine would be a couple things. Number one is, don't listen to anybody else that has never done what you're doing. Can you say that louder than anybody else. It's not done what you're doing. The next thing is is surround yourself with people that are doing or have done what you're about to do. There's no way I would walk on stage in a bodybuilding competition with somebody who's never lifted weights telling me what to do or oppose, you know, I mean, what's the chances of me winning and I know we laugh about that. But it's really funny in how we listen to other people's opinions that have no right to give us an opinion, because they've never been where we are. Okay? Now, that doesn't mean every coach has to play basketball, Michael, Michael Jordan has phenomenal coaches, that he's playing basketball, but if you had a certain issue with certain things, there are other coaches you look for. So surround yourself with the right people the where you're at, so that when you do have breakdowns and you will, that they not only know how to explain it to you, but they can help you through it and see things that are happening, right, they can go back and look at your hook story offer. Because all launches, come back to hook story offer period like that. It's not working. It's one of those three things, okay. So if you're, if you're frustrated, your launch, something's not converting, step back, break down your hook story offer, and figure out which one of those isn't working. Number two, before you do your launch, this is gonna sound really dramatic, but forgive me, but that's just how it is. Okay, so set it all aside, because it's gonna be a little dramatic for you. But act as if I walked in there with a gun to your head, and said, If this sucker doesn't work on pulling the trigger within 48 hours, do you have all your shit in order? Don't have faster launch and expect it to work? Okay, when you're when you're going to do your launch, act as if I've got a gun to your head and go back and say, Holy heck, I've got my emails. I've checked them. The the all this is going to work through my sequences, and I've double checked them. Okay, I see so many people's launches. And they go, Well, it's not working. Fact i Two months ago, I had some panic. Well, as I got in there, there was two links, that won't work. And they didn't even realize they were so in the water that they were drowning. They didn't even know where people were trying to go. They couldn't even get there. Well, no wonder the damn thing ain't working. Right now, I'm not saying we don't make mistakes. And I'm, like I said, I'm being very dramatic with you. But if you come to me with a launch strategy, and you said, I'm launching this next week, I want to whip out the gun and say, Okay, are you ready? Because if not, in 48 hours, you're dying? Well, all of a sudden that that magnitude of checking and double checking goes to the next level, you see what I'm saying? So when I ran marketing teams, when they'd walk in with a problem, I don't want a problem. I want to know what you're thinking about that needs to be the solution. Right? And you know, so hook story offer, if you get in the middle of it, and you're panicking, and it's not working, step back and go back to those individual things. Surround yourself with the right team, which you've got right here in front of you. You've got an amazing leader. You guys, I can't tell you how great Nelly is. And Nellie has people around her that will support her if she doesn't have the answers. And that's the great thing about great leadership. I don't have to know it all. I've got Russell Brunson that I can Voxer right now and he'll pick up. It's pretty cool. So I don't have to know it all. Now I know a lot. But if you come to us that might just don't know, I'm okay to tell you. I don't know. And that's okay. Because the reason you've invested in me is because I know a lot. But I've got a network that even knows more. Does that make sense? So don't panic, but go to those who can help you and your leaders and let them help you. So there's my rant on that. You just have to have what my unknown fear is. And that's it. Right? Good. That's exactly what he just said is what I have been terrifying. Okay. So we're less terrified of it. No, no, I'm still scared shitless that unknown, right there is what is that is that I don't every i dotted every T crossed, clear. And that's, that's what I don't want to happen. Well, let's be clear. When I say that, too. Sometimes you have to, you have to pull the trigger. And just get in the middle of it. And make sure you're cleaning up as you go. I I don't recommend that. But sometimes you have to do that. I wish I wish I always had every launch with everything and never made a mistake. But just like these two ladies just said you're gonna run into something. I mean, as much as you tried to do in the guns there. But being able to fix it and be able to go to those people quickly and take action, not getting the knock get in the water like Krista said and drowned literally say, Oh, I'm gonna pause this for 48 hours. But I know I can fix it. I know its hook story offer. You see what I'm saying? That's a different mindset because I didn't say you didn't have the 48 hours. The gun might be in your head. That doesn't mean I say you can make any changes. You know, but if you've got enough system there that you can get out there. No, just know that you're going to have to take a left turn or right turn there's going to be road construction, know that it's going to be there but know that you've got the right people around you in the right leadership to end stantly take action and make it fix it. That's what makes the big difference in that 48 hours because you can make it happen. Does that make sense? Does that help on that anxiety too? Yes. Okay. Thanks for your question. I have a question for Kristen. Christine. Krista. Sorry. You're okay. You have mentioned the book email. Which one is it? There's like Michael Gerber. I mean, there's an older version, and then there's a re whatever it doesn't, I don't think it really matters. But it's it's a pretty plain looking blue on the cover, if I remember right, a camera. I think it's like a myth revisited is the latest one or something? Yeah. And they have it on Audible, and Kindle and all that stuff, too. I'm actually listening on Audible right now. But I haven't paperback to thank you interesting that you mentioned that because I think I read it like three years ago when I was like, I'm a solopreneur. But I'm going to also I'm going to take all the things I do and like, go through what he says and like, create those roles. And now three years later, as I'm transitioning from finally transitioning from solopreneur, to CEO, I'm like, Oh, I already dropped this up like 30 here. And I already like know what I need to hire for, and how to transition that out. So even if you're like, I'm not ready yet, like still do it, because you're setting the intention for that in the future. Amazing, who hasn't gotten to ask the question that one tactical question. Clarify, I'm not good with coming up with, like, right on the spot. I like so this is where you like to listen, right? Which is very weird, because I'm not Yeah. elicited question. Okay. All right. Um, so I would love to know, let me double check our time here, where we go doo doo. Okay, so let's go round robin on like, the best piece of business advice that you've gotten before that you're like, this changed my business. And I'm sure there's more than one. But just like some sort some piece of gold that you just really has stuck with you through the years. You girls go first, come on. I'm trying to think about money, your guys's thinking bases, they're so cute. It's record everything. Figure out how you do what you do, and record it. So that you can make a system so that you can have a framework so that it's teachable. And, like Shannon said, so that you're able to bring in the right people to support you at the right time. Because if you don't know how you get the results that you get, you can't teach someone else to also get those results that you get, and you're limiting yourself in terms of growth. This is a lesson I've had to learn myself. Like I record everything. And I've spent the last two years recording frameworks and systems and processes for how I write how I gather information, how I study people and offers and entrepreneurs, so that I can teach other people how to write like I do, so that they can get the same results so that I can take on twice as many clients, that sort of a thing. So start now, writing down everything you do and recording it and screenshare videos and build processes. Even if you don't see hiring in the future, you know, around the bend, it's coming. And like Shannon said, if you haven't already, you will want to kiss your own feet later, because you've just given yourself a shortcut when you really, really needed it. So good. I think for me, the best piece of advice that I got is that like when it comes to a launch, there are turtles, and there are hairs. This is from my business coach, Mariah Coz there are people who when you make the offer, they're ready, they're in so much pain that they are loose, like ready to buy, and you want to not create any barriers to those people being able to buy right now. But then there are turtles, and they're gonna watch your webinar, and they're gonna go through your email sequence, and then we're going to make a decision that there are that, that it's not time for them, right. And what a lot of people do is they make that about them. My price was too high, my it wasn't good enough. I need to rebuild my website and rebrand and like, start over or whatever, whatever we do go back into like create mode instead of like that. And what the most valuable thing I think you can do after a launch is ask the people who like actually looked at everything and didn't buy ask them why they didn't buy and you might just find out like everyone's like, Oh, it was too expensive. I knew I shouldn't price it that high and literally had nothing to do with that. It just wasn't the right time for them. Some people will say it's too expensive. Those aren't your clients if people are buying at the price that your your selling. So let's give those people time they're going to stay on your list there, you're going to do this launch again, maybe they'll buy third time they see it, just don't make any assumptions. But make sure that you're serving your hairs and letting them like, get in. And don't make people wait till they see 17 emails from you before you make an offer. But also nurture your nurture your turtles, because keep a warm relationship with them, you know, because eventually, there'll be ready. So that's my best advice that I got that I hope you guys take away. Why are you guys so good. I can't take credit for it, where I have cars told me that I'm deliberate. But once I do, I am the most loyal person ever. Yes. And so some hairs can be like that, too. But I think it's more of a turtle thing. Like you weren't there. Forever, like, I will stay forever. Once I've made that decision, because I've completely thoroughly vetted. I'm a hair because I if I trust you as a person, because I've consumed some of your content, or whatever, and you've shown up and I like you, when you show me your offer, I'm ready. I don't need to research your offer, I don't need to do all of that. I'm like, I trust you. So let's do this. And that's how I operate. I'm a hair too. So best advice I probably received multiple times, and I continue to take it in. So I'll give it to you is it's not about you. In that's the if I could tell you one thing, go back and look at everything you're doing. And look at it from that lens. You know, if it's about you, you're already making a mistake. It's not about you. So it's it, you know, and that still resonates when we do all this stuff that we're building out. When we the litmus test, right? Before we're all out there is Who is this? Who is the Avatar? And who is this for? And have we made it and created it for that perfect avatar that we have sitting in front of us. And they're both named, like, you know, as Russell tells you to put the names up on the board, the female, the male, that your your out your ideal avatar. I do that, like their don't cut steps, but just remember, did I make it for them. And it's just not about you. And when you get out of your own way, and realize it's not about you. It's amazing how people will flock to you. Because they want what you have to offer is beautiful as attractive is amazing. I am let me be clear, because I am where you go. There's, there's one thing so good. I gave me chills when you said that at the beginning. Like I'm like, yeah, that resonated with me so much. But it's tough for all of us, you know, because it's it's one of those things, we live in a world that it's like, if they don't believe in me, if they don't know, I'm good enough, if they don't, you know, if I really don't teach enough, they're not going to buy my stuff. I mean, I fought that for so long if if I'm vulnerable and tell you about how, you know, my school didn't work, you're gonna be like, Oh my gosh, then you know what I mean, there. It's just part of I think human nature. But the more we want, we we forget about us. And we say, you know, the reason I have this journey is because of this reason. You know, I'll tell you one quick story. I think I told you, I want to know these things really before, but I'll never forget that I was the most depressed in my entire life. I had lost millions of dollars and had nothing to my name and was going and millions of dollars in debt. And I remember laying in the bed with a gun right next to me ready to kill myself. And I'll never forget that moment. And I remember being so mad at God, I was just like, God, I can't believe it. You know, you've given me all these things. And I remember just thinking, why did you do this? And then I remember that night sitting there before I pulled the trigger. And just said to him, I said, you know, I don't get it. And he looked and I heard the whisper in my ear. You pay mentors to put you through the hardest challenges you've ever and you never curse them. You pay all these people, you praise them for putting you through pain. Yet when I do it to you, you curse me. And I was like, Oh my gosh, oh my gosh, what am I doing? And I was like, Okay, God, put me through any challenge you want from here on forward, and I got you, like thank you for being the number one mentor in my life. Never forget, it's all about them. And God was all about me, right? He was all in on me helping me become where I'm at today or I wouldn't be here teaching you. So just just really resonate with that. And remember in your darkest moments that you would pay a coach if Nelly didn't demand excellence from you. You'd be mad. I hope you'd be mad. Right? So when you're through that and you're getting that Just remember, it's okay, because you're becoming the new tomorrow. Sorry. Thank you guys so much. We're so grateful for you. Do you guys take lots of notes? Yeah, yeah. So I'll make sure. Yes, it's recorded. So I'll make sure you guys have a copy. And everyone here has a copy. Thank you. Thank you. Thank you. Thank you. Thank you. I love all of you guys. So yeah, but you all of you. Yes. All right, thanks. So they're gonna get back to work. We have a lot to do this afternoon, especially now that you've done so much for us. So thank you guys. So, so grateful. Thank you. Bye. Talk to you guys. Do you guys feel like you're just a sponge. Just is your head spinning? I hope you took so many notes and you feel so inspired. Time truly flies when you're learning about becoming wealthy a ask. I hope you loved today's episode. That does it for us on the show. Don't forget every weekday we unlocked a another juicy money making episode. So be sure to subscribe or follow where you're listening to this. And also, don't forget, if you haven't already, to leave us a five star review on your podcast platform so we can take over the world together and share a takeaway on social media and tag me at the wealthy mama. We love doing spontaneous prize prize giveaways. So don't forget to tag us with a takeaway, so we can reward you as being one of our biggest fans and listeners. Until next time, don't forget you are worthy of being wealthy and from everyone at the wealthy mama movement. We love you make it a great day.